Still a secret a few years ago, powdered cosmetics are emerging as a smart and eco-friendly alternative in our bathrooms. Here’s a breakdown and selection.

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WHAT IS A POWDER COSMETIC?

As its name suggests, it’s a cosmetic product packaged in the form of a fine powder. The idea? “Dilute this dry texture at the time of use with water straight from your bathroom,” explains Hélène Azancot, founder of the Yodi brand . Shampoo, shower gel, exfoliant, makeup remover… This type of product (which has nothing to do with our makeup powders) is attractive for its simplicity and now covers a wide range of daily care.

POWDERED COSMETICS: WHERE DOES THEIR SUCCESS COME FROM?

The success of these powdery-textured products is part of the intersection of  several societal and ecological trends.

A CLEAN FORMULA

It’s no secret that so-called classic cosmetics are composed of a high percentage of water. A good point for powder textures: “the absence of water in these treatments inherently means the absence of preservatives and texturizing agents,” explains the pro.  This means the formulas are shorter. A real advantage for avoiding certain controversial active ingredients like parabens or sulfates (to name just a few).

ECO-RESPONSIBLE PACKAGING

Less bulky and less heavy, these products require logistics with less impact on the planet. In addition, they generate less plastic in your bathroom and are often refillable .

A SEMBLANCE OF DIY

This type of product also fits into the trend of homemade  or “do it yourself” cosmetics. Mixing your powder with your water allows for a conscious beauty routine. The best part? No headaches in developing the homemade formula.

WHAT ARE THE BENEFITS OF POWDER COSMETICS?

BETTER PRESERVATION

The absence of water in the formula means less microbial growth. As a result, formulas last longer, without even the need for chemical preservatives.

MORE CONCENTRATED ACTION

This makes them particularly effective, provided the dosage is correct. Be sure to consult the packaging carefully.

INCREASED TOLERANCE

Since the formulas are free from irritants or allergens, they are often suitable for sensitive and reactive skin.

AN ECONOMICAL AND NOMADIC FORMAT

A small jar can last for weeks. Even better: these cosmetics are perfect for travel. No more 100 ml dilemma at the airport! They’re lightweight, compact, and leak-proof.

POWDER COSMETICS: MISCONCEPTIONS TO COMBAT

This new “good for your health and the planet” habit suits everyone, the professional continues. You just have to choose them carefully. As with traditional products, they need to be adapted to your skin and hair type. Then, when adding water, it’s essential to follow the dosages for the treatment to be effective. To do this, you should refer to the instructions on the packaging.

And against all odds (and preconceived notions), the sensory experience is not affected. And for good reason: once mixed with water, the products transform into foam, milk, or paste according to their own characteristics and offer an experience similar to that of a classic product (yes, powder shampoo can foam as much as a classic shampoo). They can also offer a gentle fragrance.a